Search engine marketing services

Here are some guidelines if you want to raise your online business. You can’t be all things to all people. These days, your message and content must be highly relevant for leads to take notice. Aim to target specific market segments with different content initiatives, rather than taking an one-size-fits-all approach. SEO is critically important, but don’t overdo it with keywords. Be sure to include your primary keyword at least four times in the body of your web content, and try to keep it at that. Search engines will notice when you saturate your content with keywords.

Have your competitors launched a new product, service or website? You need to know. Track what your key competitors are doing, and use the information to beat them. Aim high. Keep a look out for prospects that have experienced a change in circumstances, such as a restructure or a merger, and target them. Make sure you have a list of organisations that you would like to work with. And don’t be afraid to discount a prospect if you don’t think the relationship will go anywhere.

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Make sure the focus is on engagement, not on generating leads. The content that you provide should be compelling – and don’t make it just a teaser – it has to stand on its own. Make it useful and prospects will be happy to share their information with you. And be consistent – if I registered on your site or followed you because you provided A & B, don’t suddenly change your focus. No one likes a bait & switch.

According to Constant Contact, 205 billion emails are sent each day. By the end of 2019, that number is expected to reach 246 billion. That’s a lot of emails! So, how do you make sure your email doesn’t get lost in the mix? Test everything. Use A/B testing to see what works and what doesn’t. Everything in your email can be (and should be) tested. From the subject line to headline, anything can be changed. Try different placements, images, colors, and wording.